Davines was founded by the Bollati family in 1983 as a research laboratory and producer of professional cosmetic products for hairstyling salons and esthetic centers. Set in a region known for its industrial and cultural traditions and proud of its Italian heritage, recognized by the world for its artistic sensibility in both esthetics and design, Davines supports a strong international inclination, as demonstrated by its cosmopolitan staff, openness and sensitivity to multicultural stimuli, and ongoing development of foreign markets. Today, Davines - thanks to sustained growth and continuity - is an active and established concern that joins the flexibility and speed of a PMI with the outlook and managerial openness of a multinational corporation. After its initial phase, during which Davines produced products for major cosmetic and perfume brands, in the beginning of the ‘90s, the company decided the time had come to create original products under its own name, applying their expertise to developing their own professional hair care and treatment trademarks. Since 1995, in addition to starting its cosmetics division [ comfort zone ] (today amongst the most highly esteemed brands in the sector), Davines has had a succession of launches in the haircare arena: in 1996, the extraordinary Mask Color Conditioning system for haircolor; in 1997, L’Art Decolor for delicate lightening; in 1998, the enhanced Shine System for magnifying the hair’s brilliance and Volume System for creating rich volume; in 1999, Defining System for providing maximum creativity and freedom in styling and finishing; in 2000, Alchemy System to care for and beautify colored hair; in 2001, the Natural Tech line, an innovative system of treatments for scalp and hair problems; in 2002, Bio_o for creative styling in keeping with the benefits of Natural Tech treatments; in 2003, the Extra Virgin skincare line, based on active vegetal principles; all of which allow the professional hairstylist to present a complete range for beauty and wellbeing. The most recent Davines launch, a line targeted to daily haircare, is Davines/Essential Haircare.
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Davines Essential Haircare
Davines Essential Haircare has six ranges, each formulated for specific haircare needs. Each range has anti-oxidizing and protective properties to nurture your hair’s structure and keep it healthy and attractive.
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Davines Alchemic System
The Alchemic system enhances the colours of natural or cosmetically coloured hair, leaving hair with a deep shine while protecting and strengthening its structure. The pigments blend with cosmetically coloured hair, maintaining the intensity of the colour between one colour service and the next.
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Davines For Wizards Styling Products
Wizards styling products are artic tools to style and finish hair to profection with its natural and non harsh formuals.
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Davines Sun Care System for Hair
SU Line the Davines Essential Hair Care is a line formulated to meet the specific needs of hair exposed to sun, sea water and chlorine. SU, from ancient Sanskrit: the one with the shining hair. A range of anti-aging sun products featuring anti-oxidant formulations that also protect, guarteeing the health and beauty of hair exposed to environmental factors, stress and aggressive elements. Restores and protected hair finds its natural softeness, shine and silkiness once again.
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Davines Natural Tech Line
Natural tech is a line of intensive treatments for the most serious problems of the scalp and hair. Natural Tech is the product of the most advanced scientific research, and makes use of natural ingredients and precious essential oils to guarantee safe, long-lasting, stable results. Natural tech consists of four specific subsystems and a microline for maintenance and leisure system.
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